The one fact that just keeps blowing my mind: at any given moment, nearly half of all people in the world are wearing blue jeans.

Which are now also among the most energy-intensive mass-produced textiles.

I'm standing in a line right now. I'm wearing jeans. The person ahead of me is wearing jeans. The person behind me is wearing jeans. Without being too creepy, a quick survey says the line waiting to board this plane is at well above 50% blue jeans.


Are they energy-intensive from the begining or is it the "worn out" effect nearly all of them have that is energy-intensive ? :x

@Nocta @DrAndrewThaler
I recently learned this same fact, from the 99% invisible mini series on clothes.

It's not only worn out jeans, but also just normal "worn in jeans". Basically; if it's comfortable once you first put it on, and you didn't buy something specially described as "raw" jeans, they your jeans have undergone special intensive treatment to break them down.

I highly recommend the entire run of this mini-series:

@kingannoy @DrAndrewThaler

Oh okay, I didn't know that, thank you for explaining !

But then you can't try a raw blue jean to know if it will fit you ?

@Nocta @DrAndrewThaler
You can try it on, it will just become more and more supple and comfortable over time I guess. Weirdly they are less comfy, less intensive to produce ánd more expensive, usually.

@kingannoy @DrAndrewThaler

Marketting logic 🤷‍♀️
I guess it sells more among wealthy people

@DrAndrewThaler is that just because of the horrible inefficiency of growing and processing cotton?
(I'm not a jeans wearer, I guess I'm the other 50%)

Next question: what is the more environmentally friendly jeans alternative that I can buy when my current jeans get retired?

@kelbot @DrAndrewThaler I primarily wear Fjällräven trousers of some sort. I currently have three different pairs that I change between for daily use.

My first pair of Fjällräven trousers lasted 10 years - then I got too fat to wear them, but they're still durable and decent looking.

Granted, Fjällräven use their own proprietary G1000 brand of fabric, and I don't know how energy-heavy it is to produce - but if one pair lasts ten+ years, that's a pretty good payoff for that initial production.

@DrAndrewThaler That's true, but it's also a rather durable material. Would a switch to a material that requires less resources but lasts no where near as long be better?

@DrAndrewThaler I'm feeling even better about primarily being a khakis person.

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