The one fact that just keeps blowing my mind: at any given moment, nearly half of all people in the world are wearing blue jeans.

Which are now also among the most energy-intensive mass-produced textiles.


I'm standing in a line right now. I'm wearing jeans. The person ahead of me is wearing jeans. The person behind me is wearing jeans. Without being too creepy, a quick survey says the line waiting to board this plane is at well above 50% blue jeans.

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