Buyers waiting for ordered vehicles want more from the dealership

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Shoppers have develop into extra keen in the course of the ongoing stock scarcity to put an order for a car, put down a deposit and wait for his or her automotive or truck to be constructed and delivered.

However a examine means that dealerships could possibly be higher at holding shoppers knowledgeable concerning the supply course of and timeline.

Dealership advertising and marketing expertise firm Digital Air Strike on Friday launched its ninth examine of automotive buyer expertise tendencies. The findings stem from a survey of 4,830 shoppers ages 25 to 54 in 2021 who had purchased or serviced a car from a franchised dealership throughout the earlier yr.

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