With A Jump On Congressional Races, Texas Takes The Lead In Political Ad Spending. | Story

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Having kicked off the 2022 midterm election yr with a March 1 major and upcoming Could 24 runoff – to not point out 38 U.S. Home districts up for grabs – Texas is the far-and-away chief in radio, TV and digital political promoting with $11.6 million spent to this point this yr, in keeping with Kantar/CMAG in partnership with Advert Age.

Texas’ whole, which incorporates advert spend by campaigns and PACs since December 28, 2021, is nearly even by occasion, with $6 million for Republicans and $5.5 million for Democrats, and contains $7.8 million from 4 of the 5 biggest-spending Congressional districts within the U.S. to this point, the fifth from Oregon. These two states together with Georgia are to this point the one three the place political advert spending has handed the million mark, with spend in each Georgia and Oregon at simply over one million.

Behind the plain explanations for the state’s, properly, Texas-sized lead in media spending – its inhabitants of 29.1 million and addition of two extra U.S. Home districts to a complete 38, on account of 2020’s U.S. Census – there are the politics- and election-specific points which have attracted nationwide consideration, most notably the state’s passage of legal guidelines in 2021 with higher restrictions on each voting and abortion. There’s additionally the matter of the redistricting of Texas’ fifteenth congressional district, which is more likely to flip from blue to purple in 2022. Whereas by way of demographics, the state is trending extra towards blue, 23 of its present 36 U.S. Home seats are held by Republicans, with the 2 further seats doubtless so as to add yet one more to that whole.

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Because the political adverts hold coming in Texas, so does the election drama. Could 24’s twenty eighth congressional district Democratic runoff pits nine-term congressman Henry Cuellar towards his former intern Jessica Cisneros, with the previous the goal of an FBI raid on his house in January. Moreover, following a major the place he acquired 49% of vote, third district Republican incumbent Van Taylor ended his marketing campaign after admitting to an affair with former ‘ISIS bride’ Tania Joya.

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